Consulting

Build Customer Connections & Drive Growth

We empower your business to leverage a 360-degree customer view, driving personalized experiences and maximizing customer lifetime value. Engaging us will take you from CDP journey from 0 to 1 in your organization. As key deliverables of the engagement, you get the right collatrarals for your CDP program.

 A comprehensive strategy document outlining your tailored CDP journey, including goals, technology considerations, implementation timeline, a future-proof data architecture, and a robust data governance framework.

Our detailed visual blueprint depicts the CDP infrastructure, data flow, integrations, data governance processes, and cloud platform selection. This ensures a future-proof foundation for growth.

 We pinpoint the high-impact use cases with the most potential to drive business value. This analysis focuses on areas such as customer segmentation, personalization initiatives, campaign optimization, and real-time customer journey mapping.

 A working prototype showcasing CDP capabilities and paving the way for a confident implementation decision.

Our Expertise:

  • Data Source Ingestion & Management: We embark on a data discovery journey, identifying and assessing your rich data tapestry – CRMs, web analytics, marketing automation platforms, social media APIs, Customer Data Lakes, and beyond. We explore options like Kafka or Apache Pulsar for real-time event streaming, ensuring high-velocity data capture.

  • Composable CDP vs. COTS Selection: Navigate the CDP landscape. We compare Composable CDPs, offering modularity and flexibility, against Commercial Off-the-Shelf (COTS) options to tailor the perfect solution for your specific needs.

  • Unified Data Architecture & Governance: Our architects design a scalable and cost-effective solution architecture leveraging industry best practices, including cloud-native technologies. We establish robust data governance frameworks, ensuring data quality, privacy compliance (like GDPR and CCPA adherence), and adherence to data lineage principles.

  • Entity Resolution & Identity Stitching: Break down data silos. We employ advanced techniques like Graph Databases (e.g., Neo4j, TigerGraph) or Relational Databases (e.g., PostgreSQL, MySQL) depending on your needs, to resolve identity inconsistencies and stitch together a unified customer profile across disparate data sources.

  • Data Pipeline Orchestration & Integration: Our data engineers build secure and robust data pipelines. We utilize pre-built connectors or craft custom APIs (RESTful or gRPC) for seamless data movement between your various sources and the CDP, ensuring data freshness and consistency. We leverage tools like Airflow or Luigi for data pipeline orchestration.

  • Marketing Automation Integration: Foster a data-driven marketing ecosystem. We integrate your CDP with your marketing automation platform (e.g., Salesforce Marketing Cloud, Marketo) enabling hyper-personalized campaigns and automated workflows for nurturing leads and maximizing conversions.

  • Proof of Concept (PoC) Development: Before full-scale deployment, we develop a functional PoC showcasing the CDP’s capabilities and potential impact on your business objectives. This allows you to validate your strategy with tangible results.

The Business Advantage:

By partnering with our CDP consulting team, you gain:

  • Unified Customer View: Break down data silos and develop a complete 360-degree customer view for informed decision-making across the organization.
  • Hyper-Personalized Customer Experiences: Leverage rich customer data to deliver personalized interactions, campaigns, and recommendations that resonate with each individual.
  • Optimized Marketing ROI: Improve campaign performance, identify high-potential leads, and unlock new revenue opportunities.
  • Enhanced Customer Lifetime Value: Foster deeper customer loyalty through personalized engagements and retention strategies.
  • Simplified Data Management: Establish a centralized data hub that simplifies data access, governance, and compliance within your organization.
  • Cloud Platform Selection: We navigate the complexities of AWS (Kinesis for real-time data, S3 for data lake storage), GCP (Pub/Sub for event streaming, BigQuery for data warehousing), and Azure (Event Hubs for event ingestion, Azure Data Lake Storage for data lake) selecting the ideal cloud solution for your specific needs and budget.

Composable CDP vs. COTS:

We understand the advantages of building a composable CDP, offering greater flexibility and customization compared to off-the-shelf (COTS) solutions. This ensures a CDP perfectly tailored to your evolving business needs and data architecture.

Embrace a data-driven future. Don’t settle for fragmented customer data. Contact us today for a free consultation and unlock the true potential of your customer data!

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